Filip, your phone rang more this month.
This review runs September 13 to October 12, compared to August 14 to September 12. Both are 30 days. This report now runs 13th to 13th. Earlier reports used calendar months.
One honest note before the numbers. There are two different phone counts on this page and they are not the same thing. The calls that started on your website are counted by tracking numbers on the site, and they come from every source. The taps on the call button on your Google profile are counted separately by Google. Somebody who found you on Google, opened your site and called from there is in the first number, not the second.
| Month | Calls from Google | Profile views | The month's work |
|---|---|---|---|
| August | 2 -50% vs Jul | 2,390 +45% vs Jul | Three calls, all real conversations rather than misdials |
| September | 3 +50% vs Aug | 2,061 -14% vs Aug | Review reply backlog worked down: 115 of 139 reviews now carry a reply, against 70 at the start of the month |
| October so far12 days in, not yet a full month | 1 | 644 | Site fixes live on 2,412 of the 2,673 problems the current crawl finds, across 307 pages, read October 12 |
Show earlier months (2)Hide earlier months
| Month | Calls from Google | Profile views | The month's work |
|---|---|---|---|
| June | 2 | 1,631 | Engagement started June 8. Full site crawl run across the whole site |
| July | 4 +100% vs Jun | 1,652 +1% vs Jun | First full month with the phone counted. Seven calls, the strongest month of the engagement |
The Ledger
One row per calendar month from June 8, kept as history. October is 12 days so far.
Tracked Calls
Every call to your website's tracking numbers, September 13 to October 12.
Google Business
Profile numbers for September 13 to October 12 against August 14 to September 12, plus every calendar month.
Search
Google Search Console, United States searches only. The newest period holds data through October 10.
Branded vs Non Branded
Every query split into people who typed your name and people who did not.
Keywords
100 terms tracked weekly, read October 6 against September 7.
Map Pack
Map readings taken October 1 and 2, across 39 points around the office.
AI Visibility
Five AI platforms, September 13 to October 12 against August 14 to September 12.
Attribution
Every tracked website call since June 17, by where it came from.
Technical Work
2,412 fixes live out of 2,673 found, across 307 pages, read October 12.
10 calls came from your website in September 13 to October 12, up from 6. 4 came from outside Florida and 6 came in direct.
Everything below is counted, not estimated.Every month, on the record.
One row per calendar month since June 8, kept as history. The comparison at the top of the page uses the 13th to 13th periods instead.
| Month | What we did | What the phone did |
|---|---|---|
| August | Three calls, all real conversations rather than misdials · 139 reviews at a 4.96 rating, and 115 of them now carry a reply, up from 70 at the last read · Site fixes live on 2,409 of the 2,790 problems the current crawl finds, across 296 pages | 3 calls · 0 clicks |
| September | Review reply backlog worked down: 115 of 139 reviews now carry a reply, against 70 at the start of the month · Site fixes still running: 2,409 live of the 2,790 problems the current crawl finds, across 296 pages, read September 13 · Directory listings still held on purpose until the profile address settles | 13 calls · 0 clicks |
| October so far12 days in, not yet a full month | Site fixes live on 2,412 of the 2,673 problems the current crawl finds, across 307 pages, read October 12 · 141 reviews at a 4.96 rating, 117 of them with a reply · Directory listings still held on purpose until the profile address settles | 1 calls · 0 clicks |
| Total, all 5 months | 28 calls · 0 clicks |
Show earlier months (2)Hide earlier months
| Month | What we did | What the phone did |
|---|---|---|
| June | Engagement started June 8. Full site crawl run across the whole site · Call tracking installed June 17 with seven Tampa numbers, so the phone becomes countable for the first time · Discovery finding: the site's search footprint is national blog reach rather than Tampa Bay buyers, which sets the whole plan below | 4 calls · 0 clicks |
| July | First full month with the phone counted. Seven calls, the strongest month of the engagement · Site fixes deployed continuously across the month · Keyword board read weekly: 26 of 100 terms ranking, 22 of them not the client's own name | 7 calls · 0 clicks |
By calendar month: June 4, July 7, August 3, September 13, October 1 so far. Every call from every source.
Check any row against your own phone log.Every call, and where it came from.
10 calls came from your website, up from 6 in the period before, and 8 of them were first-time callers. More calls in the weeks before Annual Enrollment is the number that matters most here.
None of the counted calls has a recording. Recording is switched off on your tracking numbers, and you can switch it on yourself in CallRail.
| How they found you | Calls |
|---|---|
| A Google searchour work | 13 |
| Typed your address in, or had it saved | 9 |
| A Yahoo searchour work | 2 |
| A Facebook post or page | 2 |
| A Bing searchour work | 1 |
| A link from a Medicare agent directory | 1 |
The 5 newest of the 10 counted calls, with the name and number exactly as CallRail recorded them. Where the phone company passed no name, the row says Caller ID only.
Show all 10 callsShow the 5 newest only
CallRail logged 14 calls between September 13 and October 12. 10 are counted above. The other 4 are not counted: 4 calls under 30 seconds. Since tracking began, 38 calls were logged and 28 counted.
10 calls, up from 6 in the period before. 8 were first-time callers.
This is your phone ringing from the website.Your Google front door, measured.
1,835 people looked at your profile, down from 2,162 in the period before, and you hold 141 reviews at a 4.96 rating. Google has not finished counting October's call taps and direction requests yet, so we do not compare those.
The address on the profile is still the old one, and that is still the biggest thing holding your local results back.
October so far (first 12 days): 1 call, 644 profile views. Full month lands in your next check-in.
These are only the taps Google counted on the call button on the profile itself. They are not the calls that started on your website, which are counted separately, come from every source, and are the bigger number.
1,835 people looked at your profile, down from 2,162. 141 reviews at 4.96, and 24 still have no reply.
Your Google profile is what somebody sees before they decide whether to call.The searches that find you.
145 visits came from a Google search, down from 159, on about the same number of appearances, and your average spot moved from 20.8 to 18.3. Google has only counted through October 10, so this period is missing its last two days.
October so far (first 12 days): 52 clicks off 19,604 times shown. Kept off the chart because it is not a full month. The full month lands in your next check-in.
| What they searched | Clicks | Times shown | Avg spot |
|---|---|---|---|
| procare consulting | 67 | 179 | 1.1 |
| pro care consulting | 15 | 20 | 1.0 |
| procare | 8 | 8,229 | 4.3 |
| va vs tricare | 8 | 351 | 4.0 |
| do you have to have health insurance in ny | 8 | 247 | 3.7 |
| filip lundstedt | 7 | 51 | 2.3 |
| tricare vs va insurance | 4 | 267 | 3.9 |
| is health insurance required in ny | 4 | 139 | 3.8 |
| difference between va and tricare | 4 | 114 | 3.8 |
| What they searched | Times shown | Avg spot |
|---|---|---|
| group health employee benefits islamorada fl | 627 | 9.9 |
| tricare va | 501 | 8.9 |
| business strategy consultant in land o' lakes | 492 | 1.0 |
| tricare va insurance | 375 | 8.6 |
| is tricare va insurance | 368 | 6.8 |
| health insurance marketplace | 300 | 2.5 |
145 visits from Google, down from 159, on almost the same number of appearances. Your average spot moved from 20.8 to 18.3.
This is who reached the site from a Google search.Beyond your name, new demand.
| Search | Times Google showed you | Where you rank |
|---|---|---|
| how much is cobra insurance | 1,185 | 21.6 |
| cobra insurance cost | 965 | 18.8 |
| small business health insurance florida | 825 | 22.8 |
| medicare plans florida | 809 | 29.8 |
| medicare in florida | 794 | 36.9 |
| marketplace insurance | 747 | 2.3 |
| group health employee benefits key largo | 731 | 10.5 |
| va tricare | 693 | 9.2 |
| florida medicare plans | 674 | 28.1 |
| dual special needs plans | 649 | 27.6 |
| group health employee benefits islamorada fl | 627 | 9.9 |
| d-snp | 568 | 80.2 |
| Search | Visits from Google | Times shown | Where you rank | Trend |
|---|---|---|---|---|
| do you have to have health insurance in ny | 8 | 247 | 3.7 | Holding |
| va vs tricare | 8 | 351 | 4.0 | Holding |
| difference between va and tricare | 4 | 114 | 3.8 | Holding |
| is health insurance required in ny | 4 | 139 | 3.8 | Holding |
| tricare vs va insurance | 4 | 267 | 3.9 | Holding |
| what is va health insurance called | 4 | 75 | 2.2 | Holding |
| difference between tricare and va | 3 | 114 | 3.6 | Holding |
| health matching account | 3 | 204 | 7.5 | Holding |
| tricare vs va | 3 | 533 | 3.9 | Holding |
| va health care vs tricare | 3 | 122 | 5.4 | Holding |
| difference between tricare and va benefits | 2 | 49 | 3.4 | Holding |
| do i need health insurance in ny | 2 | 38 | 6.8 | Holding |
| is health insurance mandatory in ny | 2 | 116 | 3.9 | Holding |
| is health insurance required | 2 | 119 | 13.2 | Holding |
| is tricare the same as va | 2 | 184 | 3.9 | Holding |
| tricare vs va eligibility | 2 | 78 | 5.5 | Holding |
| tricare vs va health care | 2 | 158 | 5.1 | Holding |
| va tricare | 2 | 693 | 9.2 | Holding |
| aca plan cancellations financial impact | 1 | 12 | 1.9 | Holding |
| aca premiums | 1 | 1 | 6.0 | Holding |
| best dental and vision insurance bundle | 1 | 100 | 73.1 | Holding |
| can a person have va and tricare | 1 | 7 | 11.1 | Holding |
| cobra insurance | 1 | 16 | 24.1 | Holding |
| difference between tricare and va health care | 1 | 4 | 3.5 | Holding |
| difference between va healthcare and tricare | 1 | 12 | 3.7 | Holding |
| do you get in trouble for not having health insurance | 1 | 3 | 10.3 | Holding |
| do you get penalized for not having health insurance in ny | 1 | 97 | 7.1 | Holding |
| do you have to have health insurance in new york state | 1 | 60 | 4.4 | Holding |
| do you need health insurance in ny | 1 | 96 | 5.8 | Holding |
| florida medicare eligibility | 1 | 183 | 10.2 | Holding |
| group health insurance florida | 1 | 443 | 23.5 | Holding |
| health matching account services | 1 | 112 | 8.7 | Holding |
| healthcare companies near me | 1 | 5 | 1.0 | Holding |
| how are cobra rates determined | 1 | 46 | 9.4 | Holding |
| how to apply for tricare as a veteran | 1 | 2 | 3.0 | Holding |
| how to qualify for medicare in florida | 1 | 64 | 9.9 | Holding |
| i am in florida | 1 | 1 | 4.0 | Holding |
| is having health insurance mandatory | 1 | 10 | 19.7 | Holding |
| is it mandatory to have health insurance in new york | 1 | 63 | 5.2 | Holding |
| is va and tricare the same | 1 | 128 | 4.3 | Holding |
| it consultant | 1 | 1 | 2.0 | Holding |
| marketplace insurance | 1 | 747 | 2.3 | Holding |
| marketplace insurance requirements | 1 | 19 | 10.8 | Holding |
| medical insurance broker | 1 | 1 | 2.0 | Holding |
| medicare broker | 1 | 18 | 1.7 | Holding |
| medicare insurance brokers near me | 1 | 34 | 4.5 | Holding |
| private insurance vs marketplace | 1 | 18 | 13.4 | Holding |
| small business health insurance florida | 1 | 825 | 22.8 | Holding |
| small group medical plans | 1 | 2 | 41.0 | Holding |
| tricare for va | 1 | 11 | 9.5 | Holding |
| tricare va benefits | 1 | 52 | 9.7 | Holding |
| tricare vs va benefits | 1 | 81 | 3.8 | Holding |
| triwest va community care | 1 | 1 | 2.0 | Holding |
| usaa health insurance monthly cost | 1 | 1 | 2.0 | Holding |
| va healthcare vs tricare | 1 | 194 | 5.8 | Holding |
| va vs tricare for life | 1 | 55 | 6.5 | Holding |
| what insurance does the va use for veterans | 1 | 1 | 3.0 | Holding |
| what is the difference between tricare and champva | 1 | 9 | 28.3 | Holding |
| what is the difference between va and tricare | 1 | 54 | 3.6 | Holding |
| what is the va health insurance called | 1 | 9 | 1.9 | Holding |
| who qualifies for a catastrophic plan | 1 | 208 | 21.2 | Holding |
About 9 in 10 of the searches you turn up for are people looking for the work, not for you by name. That is 9,900 different searches in this window, down from 95.2% in your first month. The demand is real and Google is already showing you for it. What it is not doing yet is placing you high enough to earn the click, and that is exactly what more pages fixes.
The second group is new demand. The first group already knew you.Your keywords, on the clock.
13 of the 100 terms we track now sit in Google's top 10, up from 9, and 9 are in the top 3, up from 4. The local Medicare searches are still the gap.
| Search term | Avg spot | Movement (June 8 to October 6, 2026) |
|---|---|---|
| affordable health insurance florida | 1.0 | New this period |
| marketplace health insurance florida | 1.0 | New this period |
| procare consulting | 1.0 | Holding |
| procare consulting medicare | 1.0 | Holding |
| procare consulting reviews | 1.0 | Holding |
The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.
13 of the 100 terms sit in Google’s top 10, up from 9, and 9 are in the top 3, up from 4.
Where you sit today on the searches that matter to the business.Your map pack, pin by pin.
On the map, your average spot across the 12 searches we watch moved from 4.3 on September 1 to 4.7 on October 1. That is about flat, and below the August high.
-23 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+6 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+9 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+1 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+9 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
-7 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+13 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
-10 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+11 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
Top 3 count held between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
-4 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
Top 3 count held between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
The map average moved from 4.3 to 4.7 across the 12 searches we watch, about flat since September 1.
The map is a different surface from the blue links and is read separately.Where AI recommends you.
AI tools named you in about 4.6 percent of the answers we track, down from 5.8 percent in the period before. Your own website is still the source they quote most.
| Month | How often AI names you | How positive it sounds | Times you were mentioned |
|---|---|---|---|
| June | 4.7% | 71 | 1,736 |
| July | 5.4% | 66 | 3,646 |
| August | 7.3% | 65 | 2,589 |
| September | 5.0% | 65 | 2,188 |
| October | 3.3% | 61 | 854 |
| What people ask | How often you show up | Spot when shown |
|---|---|---|
| ProCare Consulting ACA plans reviews | 100% | #1 |
| ProCare Consulting zero cost Medicare consultation | 100% | #1 |
| ProCare Consulting carrier-agnostic plan evaluations | 98% | #1 |
| ProCare Consulting alternatives in Florida | 97% | #1 |
| ProCare Consulting pricing for ancillary plans | 92% | #1 |
| zero cost Medicare quotes near Land O Lakes FL | 29% | #2 |
| best ACA plans for individuals Florida | 10% | #5 |
| affordable ACA plans with good coverage Florida | 7% | #3 |
| affordable ancillary coverages for Medicare in Florida | 6% | #7 |
| AI channel | Does it name you | Times it quoted your site | Share of sources | Your place as a source | Who is ahead |
|---|---|---|---|---|---|
| ChatGPT | Yes, 5% of answers | 531 | 22% | Most quoted source | |
| Gemini | Yes, 11% of answers | 473 | 25% | Most quoted source | |
| Perplexity | Yes, 1% of answers | 370 | 17% | Most quoted source | |
| Google AI Mode | Yes, 4% of answers | 256 | 11% | Most quoted source | |
| Copilot | Yes, 6% of answers | 108 | 10% | Most quoted source |
| Page on your site | Times quoted | Share of your citations |
|---|---|---|
| / | 229 | 13% |
| /contact/ | 203 | 12% |
| /blog/explore-the-best-aca-plans-for-coverage-in-florida/ | 156 | 9% |
| /individual-insurance/ | 137 | 8% |
| /small-group-insurance/ | 106 | 6% |
| /about-us/ | 104 | 6% |
| /ancillary-health-insurance-products/ | 97 | 6% |
| /blog/discover-custom-health-insurance-options-for-your-company/ | 78 | 4% |
| /blog/top-picks-for-small-business-health-insurance-in-florida/ | 63 | 4% |
| /medicare-resources/ | 60 | 3% |
| Assistant | Visits | People | Time on site |
|---|---|---|---|
| chatgpt.com | 3 | 3 | 48s |
Google AI Mode is the AI layer inside Google search itself. These five platforms are increasingly where somebody asks who to call about Medicare before they ever open a page of search results.
AI tools named you in about 4.6 percent of answers, down from 5.8. Your own site is still the source they quote most.
AI answers are becoming the first place somebody asks who to call.Counted, not guessed.
28 calls have come from your website since tracking went live on June 17, every one answered and 22 from first-time callers. What we still cannot see is which of them enrolled.
These are the calls that started on your website, from every source, since the tracking numbers went live on June 17. Left out on purpose: one install test on our own line, and calls under thirty seconds.
Next up: your enrollment records lands not connected.
We can now count the calls that start on your website, and we can tell you which page the caller was reading when they picked up the phone. What we cannot see is which of those calls became an enrolled member, because that happens in your records after the call ends. Once we can see which calls enroll, every number on this page can be read in members rather than in conversations.
We would rather show you a smaller true number than a bigger guess. Every call in here is one we can point at a page and a date.
28 counted calls since June 17, every one answered, 22 from first-time callers.
Two phone counts on this page and they are not the same thing.The foundation under all of it.
2,412 fixes are live out of 2,673 problems found, across 307 pages. The technical score fell from 79 to 69 as the site grew by 11 pages, so that is the first thing to look at.
The work, month by month
- June: Full site crawl run and the first wave of automated fixes deployed · Call tracking installed June 17, so calls that start on the website become countable
- July: 2,955 fixes deployed of 3,305 found, across 262 pages · Search Console connected on United States scope, which is the basis every search figure here uses
- August: 3,036 fixes deployed of 3,395 found, across 289 pages, read September 3 · Technical 78, Content 16, Authority 9, UX Signals 19 · Content fell from 25 to 16 since the last read and is now the number holding the rest back
- September: 2,409 fixes live of 2,790 problems the current crawl finds, across 296 pages, read September 13 · Technical 79, Content 16, Authority 9, UX Signals 30 · The problem count itself fell from 3,395 to 2,790 while the site grew from 289 pages to 296 · Content is unchanged at 16 and is still the number holding the rest back
- October: 2,412 fixes live of 2,673 problems the current crawl finds, across 307 pages, read October 12 · Technical 69, Content 18, Authority 9, UX Signals 29, overall 84 · Technical fell from 79 to 69 since the September 13 read while the site grew from 296 pages to 307
The technical score fell from 79 to 69 as the site grew to 307 pages. Content moved from 16 to 18.
This is the plumbing that lets Google and AI read and trust the site.The next 30 days, one line at a time.
Annual Enrollment runs October 15 to December 7, and most of your year happens in those weeks. Here is what the next 30 days are for.
Build the first local Medicare pages
Pages for Medicare help in Land O’ Lakes, Wesley Chapel and Tampa. Written plain, and run past Ezra before they go live.
Why: 4 of the 10 calls this period came from outside Florida, and the local Medicare searches still do not show you in the ordinary results. 13 of 100 tracked terms are in the top 10, and none of them is a local Medicare term.Reply to the 24 reviews that still have no answer
Short, personal replies, a few a day, so the backlog is gone before the busiest weeks.
Why: 141 reviews at 4.96, and 24 still have no reply. People picking a Medicare agent read those first.Find out why the technical score dropped, and fix it
Check the 11 new pages first, then push the fixes.
Why: The technical score fell from 79 to 69 while the site grew from 296 to 307 pages.Turn on call recording in CallRail
This is your switch, in your own CallRail account. It takes a minute.
Why: None of the 10 calls this period has a recording, so nobody can go back and hear what a caller needed.
Every page we build is yours and stays yours. Ads stop the day you stop paying. A page keeps working.
Annual Enrollment runs October 15 to December 7. These are the things worth doing while the phone is busiest.
Each line names the number behind it.The data behind every number.
Every number on this page came from one of the tools below, on the date shown. Windowed numbers run September 13 to October 12 against August 14 to September 12. Snapshot readings say the day they were read.
| Source | Read on | Status |
|---|---|---|
| Google Business Profile | 2026-10-12 | Pulled live |
| Google Search Console | 2026-10-12 | Pulled live |
| Search trend checkpoints (GSC) | 2026-10-12 | Pulled live |
| Google Search Console, checked twice (direct Google pull) | 2026-10-12 | Verified twice |
| Branded vs non-branded split (Google Search Console) | 2026-10-12 | Pulled live |
| Organic visits (Google Analytics) | 2026-10-12 | Pulled live |
| Search Console total, second read (Search Atlas) | 2026-10-12 | Pulled live |
| OTTO site work log | 2026-10-12 | Pulled live |
| AI visibility check | 2026-10-12 | Pulled live |
| AI visibility by month | 2026-10-12 | Pulled live |
| AI visibility trend | 2026-10-12 | Pulled live |
| AI questions tracked | 2026-10-12 | Pulled live |
| AI citations by channel | 2026-10-12 | Pulled live |
| AI-referred visits (GA4) | 2026-10-12 | Pulled live |
| Rank tracker | 2026-10-12 | Pulled live |
| Local map pack | 2026-10-12 | Pulled live |
| Map pack pins (39 points per term) | 2026-10-12 | Pulled live |
| Tracked website calls (CallRail) | 2026-10-12 | Pulled live |
If a number has no source listed, it does not belong on this page.
Nothing here is an estimate.