30-Day Recap · July 9, 2026

ProCare Consulting, here is your first 30 days.

Everything we built and ran this month, in plain numbers, measured from real data and yours to keep. No jargon, no black box.

Type Medicare & Insurance Brokerage Market Land O' Lakes & Tampa Bay, FL Started June 8, 2026 Plan SwarmSystem Prepared by SwarmSystem
01 · Overview

Your month, in plain numbers.

This is everything we built for ProCare Consulting in your first 30 days, measured from live data. We rebuilt how Google and AI read your site, mapped your real competition in Tampa Bay, built your Medicare content plan for the season ahead, and turned on the tracking that shows exactly where you stand.

On day one, your site ranked for 1,409 search terms, but almost none were Medicare and none were local. The core of your business was invisible where people actually search. The work below is aimed at exactly that, and every piece of it is yours to keep.

The one thing we need: your Google profile verification. Your Google Business Profile was verified at a previous address, so it is down while verification at 20547 Amberfield Dr is completed. While it is down, your business cannot show up in Google's map results, where most people find and call a Medicare broker. Searches for a Medicare broker near you happen about 9,900 times a month, and those searches show a map first. The profile itself is strong. It scored higher than every local competitor we measured. It is simply switched off. Send us the verification details Google gave you, and we handle the rest.

2,955
Site fixes now live
Titles, descriptions, headings, image text, and schema across 267 pages
of 3,305 issues found on day one
76 to 84
Site visibility score, day 1 to day 30
Out of 100. The score climbs as Google picks up each round of fixes.
70,187
Times shown in Google search, last 30 days
Average search position improved from 44 at onboarding to 22 today
199 visits came from those searches
#1 of 6
Google profile strength vs local competitors
127 reviews at a 4.97 star average. Currently switched off while verification completes.
measured June 11, 2026
02 · What we did

Everything we did, and why it matters.

The full log of the work from your first 30 days. Plain language, no black box, each item tied to what it does for your visibility and your leads.

Done

Your site speaks to Google and AI now

We rebuilt the on-page signals so Google and AI can read that ProCare is a Medicare and insurance brokerage serving Land O' Lakes and Tampa Bay.

  • 2,955 fixes deployed across 267 pages
  • Every page title and description rewritten to name the coverage and the place
  • 966 image descriptions added
  • Business schema live sitewide, with your correct Amberfield address
  • Instant indexing on for your 12 most important pages
Done

Your market is mapped

We measured the national players and your real Tampa Bay rivals, then found the searches they miss.

  • About 100 buyer searches identified across Medicare, under-65, and group coverage
  • The gap is clear: Medicare and local searches are wide open for you
  • Every next step is aimed at searches you can actually win
Done

Your Medicare content engine is built and timed

A content plan shaped around how people in your area actually search, aimed at your season.

  • One pillar and nine supporting topics, most aimed at local searches
  • Timed to start publishing ahead of October 1
  • Written to Medicare marketing rules before anything goes live
Done

Tracking is on

You should never have to guess what is working.

  • 100 buyer searches tracked from your own area
  • Weekly site recrawl picks up every new fix
  • Google search performance wired into your reporting

Your work log

Every piece of work, itemized, with a plain reason it matters to Google and AI. This is the work, in full.

Titles & descriptions

Rewrote page titles and descriptions across your site Live

255 titles and 255 descriptions, each naming the coverage and the Tampa Bay area.

Why it matters: When someone searches for Medicare help near them, Google reads these first. Clear ones are how the right people find you and call.

Structured data

Added business schema across your site Live

20 page schemas plus a sitewide business schema, carrying your correct Amberfield address. Schema is the hidden code that labels what your business is and does.

Why it matters: It is how Google and AI read your site without guessing, and how they quote you correctly when someone asks for a Medicare broker in your area.

Headings

Fixed 256 page headings Live

49 main headings and 207 section headings rewritten to name the coverage and the place.

Why it matters: Headings tell Google what each page is about. Clear ones move you up for the searches that bring calls.

Image text

Added descriptions to 966 images Live

Every image now tells Google what it shows.

Why it matters: Google cannot see pictures. The text helps your pages rank, and it keeps the site usable for people with screen readers.

Social & AI tags

Built the social and AI preview tags Live

About 740 preview tags across your pages, so links and AI answers show your business properly.

Why it matters: AI assistants and link previews read these tags. Without them your pages look blank to the tools people now use to pick an insurance broker.

Indexing

Turned on instant indexing for your 12 most important pages Live

New and updated pages get submitted to Google right away.

Why it matters: Changes get seen in days instead of weeks, so your fixes start counting sooner and calls follow sooner.

Market map

Mapped your real competition and the open ground Live

We measured the national players and your true Tampa Bay rivals, then found the searches they miss.

Why it matters: It aims every dollar of this work at searches you can win, which is what turns visibility into booked calls.

Content plan

Built your Medicare content plan, timed to your season Live

One pillar and nine supporting topics, most aimed at local searches. Publishing starts ahead of October 1.

Why it matters: Your season decides most of your year. Content that lands a month early is how you show up when people start searching.

Rank tracking

Started tracking 100 buyer searches from your area Live

Medicare, under-65, and group coverage terms, measured from Land O' Lakes.

Why it matters: This is how we both see the climb on the searches that bring booked calls, not vanity numbers.

Local listings

Your directory listings are prepared and waiting Paused

Your business details are ready for the major directories. They go out the moment your Google profile is verified, because every listing must match a live, verified profile.

Why it matters: Matching listings everywhere is what makes Google and AI trust you are real, which is what gets a local broker ranked and called. Sending them before verification would lock in the wrong details.

Google profile

Profile posting, review tools, and map tracking wait on your verification Paused

All three are set to turn on the moment the profile is verified at your Amberfield address.

Why it matters: For a local Medicare broker, the Google profile is the single biggest source of calls. This is the one switch still off.

03 · Where you stand

Where you stand, 30 days in.

The honest read

Most of the climb is still ahead. One switch is off.

Of the 100 buyer searches we track, 11 are on the board today, including two Florida Medicare terms in the top 10. Ninety days is the honest window to judge real movement, and your October season is the target. The bigger issue is your Google Business Profile: it was verified at a previous address and is down until verification completes at Amberfield. Until it is back, you cannot appear in map results, and the listings and local tracking behind it stay on hold. That is the single fastest thing we can fix together this week.

Your scorecard right now

Measured at your 30-day mark. These are your current scores and the foundation your visibility builds on from here. What is set stays strong; what compounds keeps climbing.

84/ 100
Site visibility score
66/ 100
Google profile score

Fixes built and deployed

Live so far2955 of 3305
Your audit found 3,305 issues across 267 pages. 2,955 fixes are live: titles, descriptions, headings, image text, social tags, schema, and canonicals. Most of the rest need website access or a person's judgment, and they are tracked for the next phase.

Where each pillar stands now

The fixes set the technical base. Content is building toward your October launch. Authority waits mostly on your profile verification and the listings behind it.

TechnicalSet by fixes77/100
Strong. The base everything else builds on.
ContentBuilding to Oct 125/100
How fully your site covers what buyers search. Up from 16 on day one. Your Medicare content plan starts publishing ahead of the season, and this climbs as it lands.
AuthorityWaiting on verification9/100
The trust signals that get a local broker ranked. Your directory listings are prepared and go out the moment your Google profile is verified.
User experienceSet by fixes23/100
Part of the foundation work, live now. Moves as Google re-reads the site.
04 · What's next

What happens next.

Here is what compounds from here, so you always know what we are watching and what moves next.

  1. Send us the Google verification details for the Amberfield address. One reply unlocks everything below. We handle the rest.
  2. The moment verification lands: your business details go out to the major directories, map-level rank tracking turns on, profile posting and review tools start, and your map visibility starts climbing before the season.
  3. Running regardless: your Medicare content engine builds toward the October 1 launch, the 100-search tracking keeps measuring, and the weekly recrawl keeps picking up fixes.
  4. The calendar: enrollment season starts October 15. The whole machine should be on well before then, and the verification step is what starts that clock.

Month one built the foundation, and every piece of it is yours to keep. One reply from you turns the map layer on. Anything you want to walk through, reach out anytime.

05 · How we measure

How we measure, plainly.

No vanity charts. Here is what we track, how often, and where you can check it yourself.

What we trackHow oftenWhere you see it
Site visibility scoreUpdates as Google recrawls, set to weeklyYour SwarmSystem dashboard
Rankings on 100 buyer searchesRefreshed on our tracking cycle. Latest read June 9, 2026.Your SwarmSystem dashboard
Google search performanceLive from Google, measured June 8 to July 9, 2026. Day-one baseline covered a longer history, so we compare position, not totals.Google Search Console
Google profile statusVerification pending at your Amberfield addressGoogle Business Profile
Reviews and ratingLive from GoogleGoogle Business Profile
Content calendarPublishing plan aimed at October 1. You see topics before anything goes live.Shared with you for approval
Visitor and call-source detailComing next as Google Analytics is connectedYour next report
Data freshnessEvery number in this report was pulled live on July 7, 2026Noted per metric above