Filip, this is the first report where we can see your phone.
Call tracking went live on your website on June 17. Between then and the end of August, 14 people called you from it, 10 of them for the first time, and 9 of those 14 calls came from a Google search. We can name the page every one of them was reading when they picked up. Nobody could have told you that in the first two months.
One honest note before the numbers. There are two different phone counts on this page and they are not the same thing. The calls that started on your website are counted by tracking numbers on the site, and they come from every source. The taps on the call button on your Google profile are counted separately by Google. Somebody who found you on Google, opened your site and called from there is in the first number, not the second.
| Month | Calls from Google | Profile views | The month's work |
|---|---|---|---|
| June | 2 | 1,631 | Engagement started June 8. Full site crawl run across the whole site |
| July | 4 +100% vs Jun | 1,652 +1% vs Jun | First full month with the phone counted. Seven calls, the strongest month of the engagement |
| August | 2 -50% vs Jul | 2,273 +38% vs Jul | Three calls, all real conversations rather than misdials |
The Ledger
One row per month from June 8, the day the work started, ending August 31.
Google Business
Profile numbers pulled fresh today, whole months side by side.
Search
Google Search Console, United States searches only, three windows of 85 days each.
Branded vs Non Branded
Every query split into people who typed your name and people who did not.
Keywords
100 terms tracked weekly in Google results, read from the Tampa Bay area.
Map Pack
Grid readings taken September 2, across 39 points around the office.
AI Visibility
Five AI platforms checked with the same questions, June 8 to August 31.
Attribution
Tracked website calls, with the page each caller was reading.
Technical Work
3,036 fixes deployed out of 3,395 found, across 289 pages, read September 3.
Ten different people called you for the first time from your website between June 17 and August 31, and 9 of the 14 calls came from a Google search. We can name the page every one of them was reading when they picked up the phone.
Everything below is counted, not estimated.Every month, on the record.
One row per month from June 8 to August 31. Check any of it against your own phone log.
The calls column counts every call that started on your website, from every source, not only the ones that came from Google. The Google share is broken out on its own down in Attribution so you can see both. What is not in this column is the taps on the call button on your Google profile. Google counts those separately and they live in the Google Business section.
Two honest notes on the edges. June is short because the tracking numbers were installed on the 17th, nine days after we started, so June is a partial month by installation and not by demand. And the record stops on August 31 on purpose. Three days of September is not a month, and a three day bar sitting next to three full ones would read as a collapse that did not happen.
July was the strongest month at 7. August was 3. That is a drop, and we are not going to dress it up. Every August call ran long, 113, 110 and 89 seconds, which is a real conversation and not a wrong number. Fewer calls, all of them serious.
| Month | What we did | What the phone did |
|---|---|---|
| June | Engagement started June 8. Full site crawl run across the whole site · Call tracking installed June 17 with seven Tampa numbers, so the phone becomes countable for the first time · Discovery finding: the site's search footprint is national blog reach rather than Tampa Bay buyers, which sets the whole plan below | 4 calls · 0 clicks |
| July | First full month with the phone counted. Seven calls, the strongest month of the engagement · Site fixes deployed continuously across the month · Keyword board read weekly: 26 of 100 terms ranking, 22 of them not the client's own name | 7 calls · 0 clicks |
| August | Three calls, all real conversations rather than misdials · 139 reviews at a 4.96 rating, and 69 of them still have no reply from your side · Site fixes deployed to 3,036 across 289 pages | 3 calls · 0 clicks |
| Total | 14 calls · 0 clicks |
July was the strongest month at 7 calls. August was 3. Every call from every source is in this column, not just the ones from Google. This is the first report where your phone is countable at all, so the record starts here.
Check any row against your own phone log.Your Google front door, measured.
Your Google profile is what somebody sees before they decide whether to call you.
Views went 1,631 in June, 1,652 in July, 2,273 in August. August is the best month since this work started. You are at 139 reviews and a 4.96 rating, which is the first thing anyone checks before they trust somebody with a Medicare decision.
Now the part we would rather put in front of you than bury. Your profile keeps moving in and out of verified status. We read it as unverified on August 17, and verified again when we pulled these numbers today. The address on it still reads 16703 Early Riser Ave, which is not where you are.
That inconsistency is the biggest single thing holding your local results back right now. Everything local runs on Google being certain who you are, where you are, and that the answer has not changed since the last time it checked. Every time the profile flips, or the address on it disagrees with the address everywhere else, that certainty resets and the work that depends on it starts over.
It is also why your directory listings are still sitting on hold. They are built and we have not submitted them. Sending fifty directories an address that is about to change would spread the wrong answer across the internet, and pulling it back takes months. We would rather wait for the profile to settle than spend Annual Enrollment cleaning that up.
Here is the straight read. We are getting results underneath this. Views climbed every month, August was the best yet, and on the map you hold a top 4 spot for half the searches we watch. That is what movement looks like with the handbrake partly on, and we can keep making progress this way. But the ceiling comes off the day the profile stops flipping, and that is the one thing on this page we cannot finish from our side alone.
One smaller thing while you are in there. Of your 139 reviews, 69 have no reply under them. Google reads replies as a sign that a business is active and paying attention, and it is the cheapest signal you own.
These are only the taps Google counted on the call button on the profile itself. They are not the calls that started on your website, which are counted separately, come from every source, and are the bigger number.
139 reviews at a 4.96 rating, and August was your best month on the profile since we started: 2,273 people looked at it against 1,652 in July. The profile itself keeps moving in and out of verified status, and that is the biggest thing holding your local results back.
Your Google profile is what somebody sees before they decide whether to call.The searches that find you.
Two comparisons on this page point in opposite directions. Both are true, they measure different windows, and you should see both.
Every window here is 85 days long and every one ends on August 31, so they are the same length and none of them contains a partial month.
Against the same weeks last year, you are up. June 8 to August 31 this year brought 574 visits from Google. The same calendar weeks in 2025, before we worked together, brought 478. That is about 20 percent more, and your average spot in the results moved from 39.1 to 21.9. That is the comparison that matters most in a seasonal business, because it holds the season still and only changes the year.
Against the three months right before we started, you are down. March 15 to June 7 brought 657 visits. June 8 to August 31 brought 574. That is about 13 percent fewer, on about 22 percent fewer appearances, and the average spot went from 15.7 to 21.9.
We have not established why, and we are not going to guess. The spring window was unusually strong on position, stronger than anything since, and we do not yet know what drove it or what ended it. Anyone who hands you a confident story about that today is making it up. It is on our list and you will hear the answer when we have one rather than a theory.
Month to month the picture is steady rather than dramatic: 211 visits in June, 208 in July, 211 in August.
One thing to keep straight when you compare this to the report you saw at 30 days. That one counted searches from every country, including the UK, India and Pakistan. This one counts United States searches only. The number is smaller because the ruler changed, not because the business did.
| What they searched | Clicks | Times shown | Avg spot |
|---|---|---|---|
| procare consulting | 45 | 127 | 1.1 |
| pro care consulting | 11 | 16 | 1.0 |
| procare | 8 | 5,627 | 4.2 |
| va vs tricare | 7 | 235 | 3.7 |
| do you have to have health insurance in ny | 6 | 162 | 3.6 |
| filip lundstedt | 5 | 43 | 1.8 |
| what is va health insurance called | 4 | 75 | 2.2 |
| difference between tricare and va | 3 | 73 | 3.4 |
| is health insurance required in ny | 3 | 94 | 3.6 |
| What they searched | Times shown | Avg spot |
|---|---|---|
| group health employee benefits islamorada fl | 620 | 9.9 |
| va tricare | 424 | 9.2 |
| tricare va | 338 | 8.8 |
| business strategy consultant in land o' lakes | 308 | 1.0 |
| health insurance marketplace | 298 | 2.5 |
| is tricare va insurance | 243 | 7.3 |
574 visits from Google between June 8 and August 31, against 478 in the same weeks last year, before we started. That is about 20 percent more, and your average spot went from 39.1 to 21.9.
This is who reached the site from a Google search.Beyond your name, new demand.
| Search | Times Google showed you | Where you rank |
|---|---|---|
| how much is cobra insurance | 896 | 22.3 |
| cobra insurance cost | 706 | 19.4 |
| marketplace insurance | 695 | 2.3 |
| group health employee benefits key largo | 695 | 10.2 |
| small business health insurance florida | 653 | 22.4 |
| group health employee benefits islamorada fl | 620 | 9.9 |
| medicare plans florida | 584 | 29.8 |
| medicare in florida | 570 | 34.8 |
| florida medicare plans | 518 | 28.9 |
| group health insurance for small business | 484 | 33.9 |
| group health insurance | 467 | 18.9 |
| florida medicare | 457 | 25.5 |
| Search | Visits from Google | Times shown | Where you rank | Trend |
|---|---|---|---|---|
| va vs tricare | 7 | 235 | 3.7 | Holding |
| do you have to have health insurance in ny | 6 | 162 | 3.6 | Holding |
| what is va health insurance called | 4 | 75 | 2.2 | Holding |
| difference between tricare and va | 3 | 73 | 3.4 | Holding |
| is health insurance required in ny | 3 | 94 | 3.6 | Holding |
| tricare vs va insurance | 3 | 170 | 3.6 | Holding |
| difference between va and tricare | 2 | 75 | 3.7 | Holding |
| do i need health insurance in ny | 2 | 23 | 5.9 | Holding |
| is health insurance mandatory in ny | 2 | 76 | 3.6 | Holding |
| tricare vs va | 2 | 354 | 3.6 | Holding |
| tricare vs va eligibility | 2 | 51 | 5.5 | Holding |
| va health care vs tricare | 2 | 72 | 5.0 | Holding |
| aca plan cancellations financial impact | 1 | 12 | 1.9 | Holding |
| aca premiums | 1 | 1 | 6.0 | Holding |
| best dental and vision insurance bundle | 1 | 94 | 75.5 | Holding |
| can a person have va and tricare | 1 | 5 | 13.2 | Holding |
| cobra insurance | 1 | 6 | 19.2 | Holding |
| difference between va healthcare and tricare | 1 | 12 | 3.7 | Holding |
| do you get in trouble for not having health insurance | 1 | 3 | 10.3 | Holding |
| do you have to have health insurance in new york state | 1 | 46 | 4.3 | Holding |
| do you need health insurance in ny | 1 | 50 | 5.9 | Holding |
| florida medicare eligibility | 1 | 103 | 11.4 | Holding |
| group health insurance florida | 1 | 335 | 24.7 | Holding |
| health matching account | 1 | 148 | 7.5 | Holding |
| health matching account services | 1 | 80 | 8.3 | Holding |
| healthcare companies near me | 1 | 5 | 1.0 | Holding |
| how are cobra rates determined | 1 | 31 | 9.2 | Holding |
| how to apply for tricare as a veteran | 1 | 2 | 3.0 | Holding |
| how to qualify for medicare in florida | 1 | 45 | 10.1 | Holding |
| i am in florida | 1 | 1 | 4.0 | Holding |
| is having health insurance mandatory | 1 | 6 | 18.0 | Holding |
| is health insurance required | 1 | 90 | 14.7 | Holding |
| is it mandatory to have health insurance in new york | 1 | 44 | 5.0 | Holding |
| is tricare the same as va | 1 | 119 | 3.6 | Holding |
| it consultant | 1 | 1 | 2.0 | Holding |
| marketplace insurance | 1 | 695 | 2.3 | Holding |
| marketplace insurance requirements | 1 | 7 | 10.1 | Holding |
| medicare insurance brokers near me | 1 | 22 | 4.6 | Holding |
| private insurance vs marketplace | 1 | 17 | 12.4 | Holding |
| small business health insurance florida | 1 | 653 | 22.4 | Holding |
| tricare va benefits | 1 | 31 | 9.4 | Holding |
| tricare vs va benefits | 1 | 58 | 3.7 | Holding |
| tricare vs va health care | 1 | 105 | 4.9 | Holding |
| triwest va community care | 1 | 1 | 2.0 | Holding |
| usaa health insurance monthly cost | 1 | 1 | 2.0 | Holding |
| va healthcare vs tricare | 1 | 127 | 5.5 | Holding |
| what insurance does the va use for veterans | 1 | 1 | 3.0 | Holding |
| what is the difference between va and tricare | 1 | 40 | 3.5 | Holding |
| what is the va health insurance called | 1 | 9 | 1.9 | Holding |
About 9 in 10 of the searches you turn up for are people looking for the work, not for you by name. That is 7,765 different searches in this window, down from 95.2% in your first month. The demand is real and Google is already showing you for it. What it is not doing yet is placing you high enough to earn the click, and that is exactly what more pages fixes.
The second group is new demand. The first group already knew you.Your keywords, on the clock.
100 search terms, checked weekly in Google's ordinary results since June 8.
6 of them now sit in Google's top 10, against none when tracking started. Two are in the top 3. The best spot you hold is your own name at number 1.
The gap is the local Medicare searches. Somebody in Wesley Chapel or Land O' Lakes typing "medicare plans near me" does not find you in these results yet. Read that next to the map section below, which answers the same words differently, and then read the recommendation.
| Search term | Avg spot | Movement (June 8 to August 31, 2026) |
|---|---|---|
| procare consulting | 1.0 | Holding |
| procare consulting reviews | 1.0 | Holding |
| tricare vs va | 4.0 | Down 1 spots |
| health matching account | 4.0 | Up 3 spots |
| medicare cost florida | 7.0 | Up 2 spots |
The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.
6 of the 100 terms we track now sit in Google's top 10, against 0 when tracking started. The local Medicare terms are still the gap here in the blue links, and that is the whole recommendation below. Read this apart from the map, which says something different about the same words.
Where you sit today on the searches that matter to the business.Your map pack, pin by pin.
This is the map, the block of local businesses with pins that sits above the ordinary results. It is a different surface and it moves for different reasons, so we keep it separate on purpose.
Readings taken September 2, from 39 points spread around your office.
You are in the top 4 for 6 of the 12 searches we watch here, including medicare plans tampa at 2.6 and medicare supplement tampa at 3.6. That is genuinely strong local ground.
One thing we want to be straight about. Your map presence was already there before we started, and we are not going to take credit for it. What we can do is keep it and build the part that is missing.
-31 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+14 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+13 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+15 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+5 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
-2 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
-7 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
-9 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+2 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
-3 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
-2 pins in the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
+3 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your office.
On the map you are in the top 4 for 6 of the 12 searches we watch, including medicare plans tampa at 2.6 and medicare supplement tampa at 3.6. This is the map, not the blue links, and the two move for different reasons.
The map is a different surface from the blue links and is read separately.Where AI recommends you.
This is the layer where somebody asks ChatGPT or Gemini who to call about Medicare in Florida before they ever open a page of search results.
You come back in about 6 percent of the tracked answers, across 7,971 mentions between June 8 and August 31. All five platforms name you at least sometimes. Gemini names you the most at about 17 percent, and Perplexity the least.
One thing we will not claim. Nobody measured your AI visibility until this engagement began, so there is no honest then-and-now to show you here. The tracking starts when the work starts. Every number in this section is the record from June 8 forward, and it is the baseline every future report gets measured against.
| What people ask | How often you show up | Spot when shown |
|---|---|---|
| ProCare Consulting ACA plans reviews | 100% | #1 |
| ProCare Consulting alternatives in Florida | 100% | #1 |
| ProCare Consulting carrier-agnostic plan evaluations | 100% | #1 |
| ProCare Consulting free Medicare consultation | 100% | #1 |
| ProCare Consulting pricing for ancillary plans | 95% | #1 |
| free Medicare quotes near Land O Lakes FL | 22% | #3 |
| best ACA plans for individuals Florida | 14% | #5 |
| affordable ACA plans with good coverage Florida | 11% | #3 |
| affordable ancillary coverages for Medicare in Florida | 9% | #7 |
Google AI Mode is the AI layer inside Google search itself. These five platforms are increasingly where somebody asks who to call about Medicare before they ever open a page of search results.
You now show up in about 6 percent of the AI answers we track, across 7,971 mentions. All 5 platforms name you at least sometimes, and Gemini names you most at about 17 percent.
AI answers are becoming the first place somebody asks who to call.Counted, not guessed.
There are two phone counts on this page and they are not the same thing. This is the one that matters most.
14 calls started on your website between June 17 and August 31, every one of them answered, 10 from people who had never called before. Every single one has a page attached, so we can tell you what somebody was reading when they decided to pick up the phone.
And now we can tell you where they came from. 9 of the 14 came from a Google search. 2 came from a Yahoo search. 3 typed your address in or had it saved already. That is 11 of the 14 off a search engine, and 13 of the 14 callers were in Florida.
That matters more than it looks. It means the search work is already reaching your phone and not just your traffic report. It is also the argument for the recommendation at the end of this page, because Google is sending you calls off national blog posts rather than off a local Medicare page, for the simple reason that there is no local Medicare page for it to send them to.
These are not quick calls either. The middle call in the set ran 110 seconds and the longest ran 212. That is a conversation, not an inquiry.
Three things are left out of the count on purpose. Calls to our own office line, which are ours and never yours. Calls under thirty seconds, which are almost always a misdial or somebody who tapped the number and hung up. And anything after August 31, so that every month on this page is a whole month.
What we still cannot see is which of these calls became an enrolled member. That happens in your records after the call ends. Once we can see it, every number on this page can be read in members instead of conversations.
These are the calls that started on your website, counted by the tracking numbers on it, and they come from everywhere, not only from Google. They begin on June 17, which is nine days after the work started and is the day the numbers went live, so June is a partial month by installation and not by demand. The count stops on August 31 so every month here is a whole month. Three things are left out on purpose: calls to our own office line, which are never yours, calls under thirty seconds, which are almost always a misdial or somebody who tapped the number and hung up, and anything after August 31.
Next up: your enrollment records lands not connected.
We can now count the calls that start on your website, and we can tell you which page the caller was reading when they picked up the phone. What we cannot see is which of those calls became an enrolled member, because that happens in your records after the call ends. Once we can see which calls enroll, every number on this page can be read in members rather than in conversations.
We would rather show you a smaller true number than a bigger guess. Every call in here is one we can point at a page and a date.
10 first-time callers among 14 counted calls, all 14 answered, and every one has a named page attached. 9 of the 14 came from a Google search. What we still cannot see is which of them enrolled.
Two phone counts on this page and they are not the same thing.The foundation under all of it.
This is the plumbing that lets Google and AI read and trust your site.
3,395 problems found, 3,036 already fixed and pushed live, across 289 pages, read on September 3. The technical side scores 78 out of 100.
The number to watch is Content, at 16 out of 100, down from 25 at the last read. That is the lowest score on this page apart from Authority, and it is measuring exactly the thing the recommendation below is about: you have a lot of pages, and very few of them answer a local Medicare question. Fixing that is the same work as fixing this score.
The work, month by month
- June: Full site crawl run and the first wave of automated fixes deployed · Call tracking installed June 17, so calls that start on the website become countable
- July: 2,955 fixes deployed of 3,305 found, across 262 pages · Search Console connected on United States scope, which is the basis every search figure here uses
- August: 3,036 fixes deployed of 3,395 found, across 289 pages · Technical 78, Content 16, Authority 9, UX Signals 19 · Content fell from 25 to 16 since the last read and is now the number holding the rest back
The technical side scores 78 out of 100. Content sits at 16 and is the number holding the rest back.
This is the plumbing that lets Google and AI read and trust the site.Three doors, all honest.
One thing, not five. Six weeks before Annual Enrollment opens is enough time to do one thing properly.
Build the local Medicare pages you do not have, before Annual Enrollment opens
This is the one thing on the list, and the rest of the report points at it. Start with the split that runs through this whole page. On the map, you are already strong: 6 of the 12 searches we watch put you in the top 4, including medicare plans tampa at 2.6 and medicare supplement tampa at 3.6. In the blue links, the ordinary results underneath the map, the local Medicare searches do not return you at all. Same words, two surfaces, opposite answers. The map is working. The pages that would win the blue links do not exist yet. The phone says the same thing from the other side, and this is the new evidence in this report. Of the 14 calls since June 17, 9 came from a Google search and 13 of the 14 callers were in Florida. Google is already your biggest source of calls. It is just sending them to national blog posts instead of to a local Medicare page, because there is no local Medicare page to send them to. The rest of your search traffic agrees. Google showed you 185,591 times between June 8 and August 31 and 574 people clicked, which is about three in every thousand. That is what national blog reach looks like: pages answering questions for the whole country that somebody in Wesley Chapel was never going to call about. Of the 14 calls, 11 came off the homepage, /contact/, /about-us/ and /individual-insurance/. Three came off blog posts. Annual Enrollment opens October 15 and runs to December 7, and it is most of your year. Six weeks is enough time to build the local Medicare pages properly, and it is not enough time to do five other things badly.
Why: Keywords shows 6 of 100 terms in the top 10 and the local Medicare terms unranked. Map Pack shows 6 of 12 tracked map searches in the top 4, read September 2. Search shows 574 clicks on 185,591 appearances. Technical shows Content at 16 out of 100 against 78 on the technical side. Attribution names the page behind all 14 calls, and names Google as the source of 9 of them.
One note on why this is pages and not blog posts. You already have the blog reach, and 185,591 appearances producing 574 clicks is what it is worth. A service page for a place is a permanent address for one search. It earns the map, it earns links, and it is the thing an AI quotes when somebody in Wesley Chapel asks who to call about Medicare. All of it is yours, and it stays yours.
Annual Enrollment opens October 15. There is time for one thing done properly.
A short runway supports one ask, not five.The data behind every number.
Every number on this page came from one of the tools below, on the date shown. Nothing here is estimated, modeled, or rounded up. If a figure has no source next to it, it does not belong on this page, and you should tell us.
| Source | Read on | Status |
|---|---|---|
| Google Business Profile | 2026-09-03 | Pulled live |
| Google Search Console | 2026-09-03 | Pulled live |
| Search trend checkpoints (GSC) | 2026-09-03 | Pulled live |
| Google Search Console, checked twice (direct Google pull) | 2026-09-03 | Verified twice |
| Branded vs non-branded split (Google Search Console) | 2026-09-03 | Pulled live |
| Organic footprint estimate (Search Atlas Site Explorer) | 2026-09-03 | Pulled live |
| Organic visits (Google Analytics) | 2026-09-03 | Pulled live |
| Search Console total, second read (Search Atlas) | 2026-09-03 | Pulled live |
| OTTO site work log | 2026-09-03 | Pulled live |
| AI visibility check | 2026-09-03 | Pulled live |
| AI visibility trend | 2026-09-03 | Pulled live |
| AI questions tracked | 2026-09-03 | Pulled live |
| Rank tracker | 2026-09-03 | Pulled live |
| Local map pack | 2026-09-03 | Pulled live |
| Map pack pins (39 points per term) | 2026-09-03 | Pulled live |
| Tracked website calls (CallRail) | 2026-09-03 | Pulled live |
If a number has no source listed, it does not belong on this page.
Nothing here is an estimate.